Blog
Product analytics, without the guesswork
Honest comparisons of analytics tools, and practical guides for product teams: what to track, how to read funnels and retention, and how to switch tools without losing data.
Featured
The best Mixpanel alternatives in 2026
Seven Mixpanel alternatives compared for startups and growing product teams, including Amplitude, PostHog, Heap, Google Analytics 4, Matomo, Plausible and Spectra, with how each one charges and who it suits.
Spectra vs Mixpanel: an honest comparison
Spectra and Mixpanel compared on features, pricing, identity, setup and data privacy, including where Mixpanel is the better choice.
A Mixpanel alternative with fixed monthly pricing, in rupees
Why usage-based analytics bills are hard to budget, and how a fixed-price Mixpanel alternative billed in INR with a GST invoice works for Indian startups and product teams.
How to switch from Mixpanel without losing your data
A step-by-step guide to moving from Mixpanel to Spectra, keeping your event names and user IDs, running both side by side, and importing history.
Amplitude alternatives: what to use instead, and when
Looking for an Amplitude alternative? A practical guide to the options, including Spectra, Mixpanel, PostHog and Heap, based on team size, budget predictability and the features you actually use.
Google Analytics 4 vs product analytics: which do you need?
What Google Analytics 4 is good at, where it falls short for SaaS and apps, and when you need a product analytics tool like Spectra, Mixpanel or Amplitude.